Directive Senior Paid Media Strategist at Directive responsible for managing paid media accounts and creating client strategies. Execute and optimize PPC campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Confirm lead routing is accurate within a CRM
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
Qualification
Required
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns
