Panther is about to launch PiqueTM Labs, our first skincare brand, and we're looking for the leader who will build it from the ground up.

This isn't a brand-management role with an established playbook. As Panther's first VP of Go-to-Market, you'll build our commercial function from zero: the brand, the channels, the team, the partners and the processes that take a product from the lab to the market. You'll work with a great team to shape what Pique Labs stands for, how it's priced and where it's sold, own the revenue plan, and lead the launch. Pique Labs starts with one breakthrough product, but it's built to become a complete skin regimen, so you'll then turn that first launch into a lasting brand portfolio.

Build the Commercial Function and Team

Design the commercial organization, starting with hiring a sales and channel strategy lead and a brand director, and develop them into a high-performing team.

Build the team and commercial capabilities needed to support multiple product launches as the portfolio grows.

Select and manage the creative, design, PR and channel partners that help bring the brand to market.

Be the hands-on owner of the work while the team is being built and Lead the brand and commercial strategy as the function grows, setting positioning, go-to-market plans, forecasts, and key strategic partnerships

Set up the commercial processes and tools a launch needs: demand forecasting, dermatology partner and e-commerce reporting, customer data and a KPI dashboard.

Build the PiqueTM Labs Brand

Define the brand's positioning, identity, voice and value proposition, grounded in our clinical data and a deep understanding of the customer.

Build the brand from the ground up: naming architecture, packaging, content and the customer experience.

Work with Regulatory and R&D to turn clinical results into compliant, consumer centric claims.

Vice President of Go-to-Market, Skin Health

Responsibilities

Qualification

Required

Benefits

Company

Panther Life Sciences

More roles at Panther Life Sciences