Applovin Social Media Manager at AppLovin's Gist platform owning social strategy and content creation across multiple platforms. Responsible for audience growth, engagement, and content performance analysis.
Responsibilities
We are launching a new social platform dedicated to the relatable, actionable content that people use to navigate their daily lives.
We are looking for a Social Media Manager to be the face and voice of Gist across the platforms where our audience already lives: Instagram, TikTok, Threads, Substack, and whatever comes next.
This is a builder role. We want someone who has grown an audience from zero, knows what makes content travel on each platform, and move faster than anyone around them.
A Day in the Life
Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms.
Create platform-native content, including short-form video, posts, and written pieces, in a distinct Gist voice.
Work with agencies, individual content creators, and influencers, including our own Gist creators, to produce posts and feature them in our content.
Grow our audience and engagement through fast experimentation: test formats and hooks, study what lands, and double down.
Partner with performance marketing so social supports the broader growth funnel.
Track and report on audience growth, engagement, and content performance to shape what we make next.
Spot trends and cultural moments early, and know which ones are worth jumping on.
The Impact You’ll Make
Qualification
Fluent with AI toolsStrong writingSelf-directed and fast-movingExperience writingWhy Join This VentureThis is more than a social roleEnjoy the autonomy of a startupWork with a lean
Required
2-3+ years of experience in social media, content, or community growth.
A proven history of growing an account or channel from the ground up to a significant, engaged audience. You can show us the results and walk us through how you did it.
Fluent with AI tools, with a clear point of view on how to use them to create better content faster.
Strong writing, visual, and editing instincts, with a portfolio of content you made yourself.
Comfortable creating across formats and platforms, from Instagram and TikTok video to Threads and Substack writing.
Self-directed and fast-moving, and at home in an ambiguous, early-stage environment.
Experience working with or inside a larger organization while owning your channels with startup-level autonomy.
Preferred
Experience as a UGC creator or content creator yourself.
Experience as a brand marketer at other startups.
Experience writing, growing, or running a Substack.
Familiarity with lifestyle feed content dynamics: what drives daily engagement, retention, and shareability.
Why Join This Venture
This is more than a social role. It’s a chance to build the public identity of a new consumer product inside an industry leader.
Enjoy the autonomy of a startup, backed by AppLovin’s resources, technology, and scale.
Work with a lean, fast-moving team that values creativity, speed, and good taste.
