Director, Filler Customer Marketing, Allergan Aesthetics, Irvine, CA at AbbVie · LumiJobs

Responsibilities

Lead the development and execution of the strategic vision for the Allergan Aesthetics Filler Collection, a strategically critical franchise for Allergan Aesthetics and AbbVie, with accountability for sustainable growth, market leadership, portfolio differentiation, and long-term franchise value.
Drive end-to-end lifecycle and portfolio marketing, leading launch strategy, indication expansion, packaging innovation, and initiatives informed by robust market insights, with particular accountability for preparing the organization and category for multiple upcoming new product launches.
Partner closely with upstream marketing to shape product strategy, value propositions, evidence needs, positioning, and commercialization plans for new launches within the filler category, ensuring early alignment and seamless transition from development through U.S. launch execution.
Own the development and management of the annual operating plan, marketing budget, demand forecast, and resource allocation for the Allergan Aesthetics Filler Collection HCP business, ensuring investments are aligned to strategic priorities and deliver appropriate return.
Direct market analysis and research to uncover trends, insights, unmet customer needs, and avenues for business expansion.
Build and maintain close strategic partnerships with external experts (EEs) and key opinion leaders (KOLs) who lead the aesthetics industry, incorporating their insights into portfolio strategy, evidence generation, education, launch readiness, and market-shaping initiatives.
Own the development, monitoring, and communication of business performance metrics, translating insights into recommendations that influence enterprise priorities, commercial investment decisions, strategic resource allocation, and senior leadership action.
Chair and lead cross-functional Integrated Brand Teams, integrating HCP strategy with consumer marketing, field sales, medical, market access, supply chain, finance, analytics, operations, and other customer channels to align priorities, investments, and execution across the full U.S. customer ecosystem.
Lead, develop, and retain a high-performing marketing team and broader cross-functional organization, including responsibility for talent planning, succession, coaching, performance management, and capability development.
Direct the strategic use and performance of agencies and external partners, ensuring effective deployment of capabilities, appropriate governance, and delivery against business objectives.
Uphold brand integrity in messaging, visual identity, and customer experience across all platforms.
Take ownership of demand forecasting, supply planning, and launch volume projections.

Director, Filler Customer Marketing, Allergan Aesthetics, Irvine, CA

Responsibilities

Qualification

Required

Benefits

Company

AbbVie

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