Strava Director of Brand Communications at Strava leads consumer communications strategy to expand brand awareness in the Americas. The role involves managing PR agencies, media relations, and collaborating with marketing and content teams.
Responsibilities
The Director of Brand Communications is a critical leadership role on the communications team that will help continue to drive strong momentum and expand brand and product awareness by reaching new audiences in the Americas. The ideal candidate will lead and execute our consumer communications strategy in collaboration with internal and external agency partners.
Reporting to the VP of Communications & Social Impact, this leader will be part of the communications leadership team and responsible for positioning Strava at the intersection of culture, society and sport through earned media in North and South America.
We follow a flexible hybrid model that translates to more than half of your time on-site in our NYC, NY office — three days per week.
Develop a measurable consumer strategy across national and local markets and execute campaigns that consistently position Strava as the subscription at the center of connected fitness.
Collaborate with marketing and content teams to identify high-value spokespeople and influencers who can be utilized across a variety of channels, including earned media, social media, events, and partnerships.
Identify important company milestones, shaping storytelling and news moments around partnerships, campaigns, cultural moments, seasonal activity
Have a strong command of data and how it can be used to uncover trends and build newsworthy PR moments that deliver on strategy.
Build and support a team culture that encourages autonomy and discipline when supporting the corporate mission.
Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed
Manage PR agency resources across North and South America in the U.S.
Prepare and media train company spokespeople for interviews and speaking engagements.
Have a journalistic curiosity and a desire to always dig deeper for a story.
Qualification
Outstanding project management skills
Required
At least 10+ years of communications experience
Combination of agency and in-house experience
Exceptional media relations skills with a proven track record
