Bright AI Product Marketing Lead responsible for positioning, messaging, and content creation for BrightAI’s products and use cases. Write sales materials, case studies, and editorial content while partnering with growth and design teams.
Responsibilities
BrightAI sells to the people who keep essential infrastructure running: operations leaders, reliability and field teams, and executives weighing risk against capital. Their buying decisions are complex, with several stakeholders, technical review and real consequences if something goes wrong. As Product Marketing Lead, you'll own how BrightAI explains itself. You'll set positioning and messaging for the company, products and use cases, then write much of what carries it: web pages, sales materials, case studies and editorial content. It's a hands-on writing role with strategic ownership, done in close partnership with growth and design.
Own company, product and use-case positioning and messaging, and keep an approved source of truth that sales, growth and design can work from.
Interview customers, prospects and field-facing colleagues, and turn sales feedback and competitive alternatives into sharper messaging.
Translate a technical system of sensors, software and AI into clear value for operators and executives, without overstating what it does.
Write and maintain website and use-case pages, sales decks and one-pagers, with search and discoverability built into the work.
Produce customer case studies using approved, verifiable proof.
Run the editorial calendar for articles, newsletters and social posts, including interviews with internal subject matter experts.
Plan launches and sales enablement, and set editorial priorities with growth for distribution and design for visual delivery.
Skills And Expertise
A strong writer who ships finished work, with examples that went live and got used.
Prior ownership of positioning and messaging for a technical product sold to enterprise or industrial buyers.
The ability to learn hardware, software and AI products well enough to explain them accurately to non-technical decision makers.
Qualification
Strong writer with published workAbility to learn hardwareSound judgment about writing prioritiesExperience in utilitiesBackground marketing IoTSales enablement experience for long
Required
Strong writer with published work
Prior ownership of positioning and messaging for technical products sold to enterprise or industrial buyers
Ability to learn hardware, software and AI products to explain them accurately
Experience running customer and prospect interviews
Practical use of AI tools for research synthesis and content reuse
Sound judgment about writing priorities
Preferred
Experience in utilities, water, energy, industrial operations or field services.
Background marketing IoT, sensor or other physical-world products.
Sales enablement experience for long, multi-stakeholder sales.
