8451 Senior Product Manager at 84.51° responsible for the strategy and delivery of new measurement products for Kroger Precision Marketing. Partner with data science, engineering, and commercial teams to build scalable measurement capabilities.
Responsibilities
Own the product strategy and roadmap for new measurement capabilities, such as incrementality for new ad formats, improving speed to insights, and owning roll out of new measurement metrics.
Partner with data science to take new measurement methods from research to launch, defining requirements, success criteria and the path to scale.
Lead discovery with internal teams and brands to understand which results they need, how quickly and where, and use those insights to set priorities.
Work with the measurement platform product manager and engineering to make sure new methods are built in a standardized way and delivered consistently.
Plan and manage new product launches, including betas, general release, and changes to how existing results are calculated, with clear communication and enablement for sales and client teams.
Partner with platform teams to bring measurement results into the places brands plan and buy media. Consulting on UI, dashboard experiences, reporting, and API delivery.
Clearly communicate the value, trade-offs and status of measurement work to leaders and stakeholders, translating between business and technical audiences.
Stay current on industry measurement standards and competitor approaches, and bring that perspective into product decisions.
Lead the development, championing and prioritizing of a team backlog, based on value, viability and the needs of the business.
Manage work with a product mindset, focusing on outcomes over outputs, the problems to solve and the key metrics of success.
Qualification
Stakeholder management skillsProblem solvingComfort with ambiguityVerbal and written communication skillsTechnical acumenExhibits qualities of4+ years relevant experience
Required
Experience in product management for data, analytics, advertising or measurement products
Working knowledge of how marketing results are measured, such as attribution, incrementality, test-and-control experiments and marketing mix models; retail media experience is a plus
Comfortable partnering with data scientists and translating complex methods into clear product requirements and plain-language explanations
Effective managing cross-functional software development teams in an agile environment
Effective managing end-to-end product development and releases, including beta and general release management
Stakeholder management skills: effective in building and managing stakeholder relationships to influence and drive change
Problem solving, critical thinking and analytical skills; comfortable using data to inform product decisions
Comfort with ambiguity: remains confident, positive and resourceful in the face of ambiguity and unexpected results
Verbal and written communication skills, with the ability to translate between business and technical audiences
Technical acumen: grasps the technical details needed to lead a team and product
Exhibits qualities of, and has proven to be, a great teammate
