Airbnb Senior Growth Marketing Manager, Influencer Affiliates at Airbnb manages and scales influencer marketing programs. Responsible for end-to-end execution and collaboration across multiple teams.
Responsibilities
Scale US & CA program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work.
Identify new influencer talent to recruit and onboard into the program.
In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one-time campaigns.
Innovate on additional strategies to drive growth and positive ROI.
Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social.
Partner with Global Sr. Lead to innovate on new program tactics and channel capabilities to drive growth, piloting in region, then setting up for global deployment.
Own comprehensive weekly, and monthly reporting of all relevant program KPI, including monthly budget management
Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations.
We are seeking an exceptionally high performing strategist and tactical operator with the following skills and expertise:
8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program.
Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest, strong familiarity with platform functionality and best practices.
Qualification
Required
8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand
Strong relationship management with proven track record of scaling and managing influencer marketing programs
