Senior Growth Marketing Manager (App Installs)

Required

• 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.
• Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.).
• Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales.
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
• Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions.
• Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves.
• Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.
• Passion for ideating and problem solving to deliver creative solutions for profitable user growth.
• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.