Hotplate Head of Socials at Hotplate to own and execute social media strategy and content creation focused on Instagram for food entrepreneurs. Collaborate with co-founders and chefs to grow audience and engagement.
Responsibilities
As Hotplate’s Head of Socials, you’ll own a mission-critical part of our growth engine, and one of the most important tools we use to stay connected with chefs and bakers. Our chefs and bakers live on Instagram, and you will, too.
We are looking for someone who wants the freedom to push our strategy (collaborating with the co-founders to identify what to test first), and then own the end to end execution (filming + editing), as well as analysis of what works vs. not.
This job is part maintenance, shipping content to serve our existing community and audience, but mostly experimentation. We want our content to bring new chefs onto Hotplate, help people discover the drop model, and get more consumers excited to buy from our chefs. Much of these playbooks aren’t built out, yet.
We’ve organically grown to 7K+ active businesses selling in every state of the US and built a social audience of 25K+ followers. But we’re just getting started. We believe this is the right cultural moment to make Hotplate and the food drop model mainstream. We want to grow our audience into the hundreds of thousands and turn our best-performing content into something millions of people engage with.
This role is based in San Francisco, and we are 5 days a week in-person. You should be down to travel, and expect anywhere from 1-2 trips / month, sometimes last minute.
What you will need to be successful
You’re already a creator. You can write the post, shoot and edit the video, and ship it yourself
You’re obsessed with understanding why content performs. You use reach, engagement, shares, follower growth and conversions to spot patterns, form hypotheses, run experiments and decide what to scale or change. Every post is a chance to learn, and when we fail, we fail together 🤝
A strong sense of what's working on Facebook, Instagram, TikTok, and whatever comes next, and why
You can manage creators and contractors, write clear briefs, and raise the bar on what ships
You're excited about AI tools and always exploring what's new in the social world, testing what's worth bringing into Hotplate
