As a best of breed storage platform, a robust partner ecosystem is how Backblaze reaches the AI market: GPU clouds, AI infrastructure vendors, data and AI platforms, and the events where that ecosystem gathers.

Set the plan and the operating rhythm

Build and run a rolling six-month partner marketing plan with the Partner team with a focus on priority partnerships in the AI space

Structure the work in manner that keeps the teams aligned and informed with shared calendars, clear intake paths, and a point of view on what Backblaze will and won’t do

Fold partner marketing into Marketing’s broader planning so partner programs, launches, and campaigns move with brand, product marketing, and demand generation priorities

Stay agile and responsive as opportunities evolve and shift around you

Lead the reporting cadence on impact, in collaboration with the business intelligence team, at a level consumable from c-suite to team meetings

Translate our story for partners

Take Product Marketing’s core positioning and materials and adapt them for each partner’s sellers, architects, and customers: joint value propositions, partner-facing narratives, and co-branded messaging that stay true to how Backblaze talks about itself.

Equip priority partners’ teams to get Backblaze right, with kits, one-pagers, and sales plays built alongside Enablement and Partnerships

Build brand with the ecosystem

Raise Backblaze’s profile with the most credible names in AI through joint narratives, co-presented content, webinars, and thought leadership that establish Backblaze as a storage leader for AI

Sr. Partner Marketing Manager

Responsibilities

Benefits

Company

Backblaze

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