Director, Consumer Marketing

Princeton, New Jerseyfull timeOn Site

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senior

$198k–$248k

H1B: no

Acadia Pharmaceuticals Director, Consumer Marketing at Acadia Pharmaceuticals leads digital marketing strategy for NUPLAZID® and manages consumer media planning, analytics, and agency partners. This role ensures compliance with medical, legal, and regulatory processes.

Responsibilities

Leads the digital marketing strategy for consumer disease education and branded tactics.
Establish consumer marketing KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, persistence, satisfaction, and return on investment.
Manage agency partners, including scope, budget, timelines, quality and performance, while ensuring resources are allocated against the highest strategic priorities.
Lead the development and execution of consumer promotions across digital, social, CRM, media, print, and sales, ensuring consistent and connected experience.
Partner with Payer, Value and Access (PVA) team on consumer facing messaging for Acadia Connect
Leads and manages consumer facing congresses which includes, development of the booth, consumer ad boards, educational programming and patient/caregiver education materials .
Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) GEO/AEO activities to drive engagement.
Monitors progress of approved plans and adjusts as necessary following in-depth analytics and ROI analysis.
Responsible for ensuring that all medical, legal and regulatory (MLR) processes are followed and all programs are compliant and aligned with corporate policies.
Other duties as assigned.
Education & Experience
Bachelor’s degree in marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research

Qualification

RecentAbility to process#LI-SM1 #LI-HYBRID$198

Required

Recent, launch experience or major new indication launch experience preferred.
Strong Biopharma brand management and demonstrated multi-channel digital expertise.
Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
Demonstrated ability to work in a dynamic, fast paced, team-oriented environment.
Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
Exceptional communicator with strong verbal, written, and presentation skills
.Ability to travel up to 30% of time.
#LI-SM1 #LI-HYBRID
In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
$198,300—$247,900 USD

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU
Tuition
Parental Leave

Company

Acadia Pharmaceuticals

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Source: greenhouse

Active within the past hour

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