Senior Content Marketing Manager, Institutional

Required

• 7–10 years in content marketing, editorial, or research writing, with at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets.
• A portfolio of institutional-grade work: white papers, case studies, and explainers that an analyst or VP would pull into a recommendation for their CFO or head of digital assets.
• Working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments. You can explain what an anchor, a trustline, or a clawback does without reaching for jargon.
• Experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth.
• A research instinct for proof. You find the evidence institutions trust, such as analyst research, industry benchmarks, and customer results, and build the story on it.
• A habit of measuring what your content moves. You track BD usage and target-account engagement, and use what you learn to decide what to make next.
• A strategist's view of distribution. You plan where each asset runs across paid, organic, owned, and partner channels before it's written, and work with our Digital Strategy team on paid execution.
• Range across formats: long-form, newsletters, web copy, social, and briefs for designers and video producers.
• Exceptional writing and editing. Your prose is declarative, specific, and proof-forward, with no hype.
• Sound judgment on claims. You know the difference between what a technology enables and what a regulated institution is responsible for, and you write accordingly.
• The ability to run many projects with many reviewers (product SMEs, legal, executives, and external partners) without losing quality or deadlines.
• You understand how institutions evaluate public blockchains, including multi-chain strategies.