Responsibilities

We're looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up. This is a hands-on, generalist role on a small team — you'll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales. You'll work closely with our Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, but you should be comfortable owning your own work end-to-end rather than directing others to do it. As we scale, this role has a clear path to leading a broader growth and demand generation function.
Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness, consideration, and conversion.
Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's quality, not just its volume — and handing sales-ready opportunities to the sales team.
Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the
Brand Marketing Manager.
Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns — including email and nurture programs — that increase commercial velocity.
Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey.
Write white papers, host webinars, and produce other thought leadership content — using AI tools to accelerate production where useful — that resonates with senior logistics technology buyers and drives measurable lead flow.
What Success Looks Like
In your first 6–12 months, you will have:

Growth and Demand Marketing Manager at Waabi · LumiJobs

Growth and Demand Marketing Manager

Responsibilities

Qualification

Required

Company

Waabi

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