Higgsfield AI is looking for a GTM Lead, APAC to build and own our commercial business across Asia-Pacific (excluding Japan, which has its own dedicated lead). APAC is already one of our largest regions by creators and generations; this role turns that usage into agency, brand and enterprise revenue.

The ideal candidate has sold creative, marketing or AI technology across at least three APAC markets with distinct buying cultures, knows when a partner is the right route in and when direct is, and is energised by owning a region from zero.

Open the APAC market

Build and execute Higgsfield's APAC go-to-market strategy, tiered by market: active selling in Singapore, Australia and New Zealand, Korea and Hong Kong; relationship building in Southeast Asia, India and Taiwan; later investment elsewhere.

Segment the region by readiness to buy: advertising and creative agencies, consumer brands, production companies, broadcasters and streamers, K-content, gaming and sports media.

Personally source, run and close the region's first enterprise and agency deals, from first touch through negotiation and signature, adapting to how each market buys: procurement-led in ANZ, relationship-first in Korea and Greater China, partner-led and price-sensitive in Southeast Asia and India.

Convert high-usage APAC creators, teams and agencies already on the platform into team and enterprise accounts.

Build pipeline and revenue

Own APAC pipeline, forecast and bookings; keep 3x+ pipeline coverage and report weekly to leadership.

Run an outbound-first motion in markets where inbound is thin, alongside platform-driven inbound where it is strong: executive outreach, events, partner introductions and creator-community referrals.

Lead commercial negotiations, enterprise agreements, and multi-year, usage-based and local-currency deal structures.

Build regional references and case studies that make the next APAC deal easier than the last.

GTM Lead, APAC

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Higgsfield AI

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