Growth Lead, Brazil at OpenAI · LumiJobs

Responsibilities

We’re looking for a growth lead for Brazil to shape and execute ChatGPT’s growth plans. You’ll partner with regional and market leaders to understand users across Brazil, prioritize the biggest growth opportunities across markets, and turn those priorities into product improvements, funnel optimizations, and performance marketing tests. You’ll work across acquisition, activation, retention, and monetization, collaborating with Product, Engineering, Design, Data Science, Partnerships, and Marketing teams to influence priorities and ship measurable impact. The role combines product growth and funnel optimization with performance marketing: connecting audience, message, creative, and channel learnings to better in-product journeys.
Partner with regional and market leaders to set a Brazil growth plan and market-level roadmap priorities, with clear hypotheses, owners, dependencies, and measurable outcomes.
Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize the opportunities that matter most to users.
Run performance marketing tests in collaboration with regional marketers across relevant channels, creators, and partners; use incrementally, CAC, payback, and LTV to decide what to scale.
Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion; measure incremental impact and iterate. Work with Product, Engineering, Design, and Data Science partners to prototype, test, and ship locally relevant experiences.
Partner with regional Marketing and central media teams to brief and prioritize audience, positioning, creative, and channel tests based on the regional plan and market priorities.
Own the regional growth scorecard with market-level views across acquisition, retention, paid conversion, and unit economics, distinguishing incremental user and revenue gains and learnings. Connect priority use cases, product improvements, and acquisition plans into a coherent journey from first exposure to repeated value.
Run the growth operating cadence with regional and market leaders, aligning central and local partners on results, trade-offs, dependencies, and next steps.
Build and operate segmentation, lifecycle journeys, growth tooling, performance marketing and product experimentation capabilities that can be scaled across markets.
You might thrive if you have:
10+ years of experience across product growth, growth marketing, data science, or growth strategy and operations, with hands-on execution in a fast-moving technology company.
A user-first track record of turning local research and behavior into product and growth priorities, then shipping improvements with measurable impact.

Growth Lead, Brazil

Responsibilities

Company

OpenAI

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