Harvey Field Marketing Manager at Harvey responsible for owning and executing US field marketing strategy including events and integrated campaigns. Partners with GTM to drive pipeline and lead generation.
Responsibilities
We’re looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigor. You’ll lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact across the US market.
This is an individual contributor role for a self-starter who thrives in a fast-paced, evolving environment and partners closely with GTM. You’ll be expected to build programs and processes from the ground up, continuously iterate and improve how we operate, and roll up your sleeves to execute—from developing the strategy and playbooks to being on the ground making it happen.
Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, happy hours, and experiential events) and third-party events (conferences, sponsorships, partner activations).
Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.
4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
