Product Manager, Toast IQ Evaluation

Remote - USAfull timeRemote

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senior

$115k–$184k

H1B: yes

Toast Product Manager, Toast IQ Evaluation owns the infrastructure behind the paid media program, ensuring accurate tracking and data flow across multiple ad platforms. This role manages tagging, marketing automation, data operations, and reporting to optimize campaign performance.

Responsibilities

Own the full signal path for Paid including Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower
Manage event tracking, conversion signals, and audience data flows across ad platforms via offline conversion tracking and server-side tagging
Manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
Manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
Define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes
Manage connections between marketing tech systems and troubleshoot data discrepancies
Build and maintain launch playbooks and QA frameworks for new vendors, channels, and tests
Own Paid's coverage within Control Tower alerting suite and drive down time-to-detect on data issues
Maintain and QA data pipelines feeding performance dashboards
Build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding

Qualification

5+ years in marketing operationsA sense of humorSpecial Sauce* (nice to haves)

Required

5+ years in marketing operations, ad tech, or marketing analytics
Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent), including sending CRM-stage conversions back to platforms
Experience with a marketing automation platform (Marketo, HubSpot, or similar)
Experience with CRM systems and lead routing logic (Salesforce or equivalent)
Experience managing data pipelines and integrations via Hightouch or similar ETL tools
Strong UTM governance and tracking QA across multi-channel paid campaigns
Track record operating as an embedded technical partner to a Paid/growth team — driving requirements proactively rather than waiting on tickets
Ability to troubleshoot data discrepancies and communicate findings to cross-functional stakeholders
Strong attention to detail and a bias toward process and documentation
A sense of humor
Special Sauce* (nice to haves)

Benefits

Equity/RSU
Flexible Work

Company

Toast

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Source: greenhouse

Active within the past hour

Remote-friendly

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