Crunchyroll Senior Manager, Marketing Operations at Crunchyroll manages marketing execution across the US, Canada, Australia, and New Zealand. Owns operational coordination, integrated planning, and delivery of marketing campaigns and assets.
Responsibilities
The Senior Manager, Marketing Operations, UCANZ is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the United States, Canada, Australia, and New Zealand.
A critical responsibility is end-to-end management of marketing initiatives across UCANZ. You will coordinate on regional adaptations, versioning, approvals, quality checks, and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Marketing teams on standards, technology, vendors, and quality frameworks.
Core Areas of Responsibility
UCANZ MARKETING OPERATIONS & EXECUTION
Own the operational coordination of UCANZ marketing activity, translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.
Maintain an integrated view of regional marketing readiness and ensure activities move effectively from planning through execution and launch.
Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines while maintaining clear ownership and accountability.
Establish operating standards that enable accurate, timely, and scalable execution across UCANZ channels and partners.
Anticipate execution risks, surface decisions, and proactively remove blockers that could affect quality, timing, budget, or campaign activation.
REGIONAL INTEGRATED PLANNING
Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives and market requirements into broader global marketing plans.
Translate global plans into actionable UCANZ timelines, workstreams and readiness checkpoints.
Qualification
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Required
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8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.
5+ years of people management experience.
Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.
Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.
Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.
Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies, and deadlines simultaneously.
Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution.
Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures, and time zones.
High attention to detail and a strong commitment to brand consistency, executional excellence and the fan experience.
Familiarity with campaign management, project management, digital asset management, and marketing-delivery platforms.