Performance Marketing Lead (User Acquisition)

Global · Remotefull timeRemote

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senior

H1B: no

Bjakcareer The Performance Marketing Lead at BJAK plans, manages, and optimizes paid user acquisition campaigns across multiple channels. This role analyzes campaign performance and runs experiments to improve acquisition efficiency and profitability.

Responsibilities

Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels
Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
Work with creative teams to test ad concepts, messaging and formats using performance data
Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
Develop acquisition plans across markets and scale campaigns that meet profitability targets

Qualification

Strong understanding of CACExperience running creative testsExperience with incrementality testing

Required

5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications
Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
Experience using mobile measurement platforms such as AppsFlyer or Adjust
Experience running creative tests, analysing results and improving campaign performance
Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development

Preferred

Experience scaling user acquisition at a mobile gaming company
Experience managing paid acquisition across multiple countries or markets
Experience with incrementality testing, marketing mix modelling or advanced attribution methods
Experience acquiring customers for fintech, insurance or other financial products

Company

Bjakcareer

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Source: ashby

Active within the past hour

Remote-friendly

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