Warp Head of Demand Generation at Warp owning top-of-funnel marketing to drive pipeline growth. Responsible for inbound demand gen strategy, campaign execution, and building the demand gen function.
Responsibilities
We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B momentum into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, SEO, content, email, lifecycle, web conversion, and the demand programs that feed a growing sales team. You'll partner closely with our COO on brand and with our Head of Sales on conversion.
This is a builder and player-coach role. You'll set the strategy, write the content, run channels, dig into the data, and build the demand gen function as Warp scales.
Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns across content, email, paid, SEO, and organic that generate qualified pipeline.
Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
Manage paid advertising across Google, LinkedIn, and other channels
Write content and campaign messaging that speaks directly to People, Ops, and Finance leaders.
Partner closely with the sales team to align campaigns with pipeline goals, attribution, routing and conversion
Build reporting to understand performance, optimize spend, and make smart investment decisions.
Build and lead the demand gen function as Warp scales.
Qualification
Hands-on experience across paidExperience marketing to foundersFintechPrior experience managing a small teamYou'll be measured onInbound MQL volume and qualityWebsite traffic and conversion ratesSEO rankings and organic search growth
Required
6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
Proven track record building inbound programs that generate measurable pipeline
Strong writer who can create compelling content and campaign messaging for a business audience.
Hands-on experience across paid, SEO, email, and lifecycle marketing.
Data-driven and analytical - you think in funnels and can tie spend to pipeline to revenue.
Player-coach who can run channels yourself today and build a team as we grow.
Strong partnership with Sales and a revenue-first mindset.
Preferred
Experience marketing to founders, finance, or people and ops buyers.
Fintech, HR tech, or developer-adjacent background.
