Vice President, Audience Insights

New York, NYfull timeOn Site

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senior

$275k–$300k

H1B: yes

The New York Times Vice President, Audience Insights at The New York Times leads a team of researchers to inform company-wide priorities through rigorous audience research. Oversees research programs across product, marketing, newsroom, and strategy to shape audience understanding and engagement.

Responsibilities

The New York Times is hiring a Vice President, Audience Insights to lead a high-impact team of researchers working to inform company-wide priorities.
This is a hybrid position, and you will work out of our NYC headquarters at least three days per week. You will report to the SVP, Strategy and Corporate Development.
Lead and mentor a team of multidisciplinary researchers, and nurture the team’s joyful and collaborative culture.
Oversee audience research programs with product and design teams to define our target audiences, understand their needs, and inform roadmaps.
Oversee audience research that shapes our marketing strategy, creative development and messages, and measures the effectiveness of our campaigns and other communications.
Oversee research to help drive audience engagement with our site and apps, subscription conversion, retention and win-back.
Shape audience research programs that support newsroom strategic priorities.
Communicate widely about both internal and external research, putting findings in context for Times executives and teams.
Harness best practices for research, including the use of A.I., that enhance productivity and quality while maintaining methodological integrity.
Demonstrate support and understanding of the value of journalistic independence, and a strong commitment to our mission to seek the truth and help people understand the world.

Qualification

Additional Compensation and BenefitsFor roles in the UFor roles outside of the U$275Candidate Use of GenAI Tools

Required

15+ years of experience in primary research, market research, UX research, and consumer insights, including in a content or digital product company.
7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
Demonstrated ability to influence decisions through research-based insights.

Preferred

Advanced degree in a quantitative or social science field.
Experience with both digital product design and traditional market research.
Additional Compensation and Benefits:
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The annual base pay range for this role is between:
$275,000—$300,000 USD
Candidate Use of GenAI Tools:

Benefits

Dental
Vision
401(k)
Equity/RSU
Annual Bonus
Tuition
Parental Leave

Company

The New York Times

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Source: greenhouse

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