Saronic The Senior Product Marketing Manager leads product marketing for Saronic's ships and boats, owning go-to-market plans and positioning. This role works cross-functionally to align messaging and support launch execution.
Responsibilities
The go-to-market plan for each vessel: audience, competitive positioning, proof points, success criteria, and how and when we launch.
Positioning, messaging, and win themes, set alongside Product, Comms and Growth - held consistent across every channel.
Supporting creative teams in the execution of go-to-market work (launch videos, etc.)
The positioning system itself - a messaging architecture and a launch playbook that we can run with and repeat.
Product fluency. Know the vessels cold, and partner directly with Product and Engineering on capability, roadmap, and what sets Saronic apart from its competitors.
A seat with the technical teams. Stay current on manufacturing, testing, and program milestones for the products you own, and arm the broader marketing and comms team with the information they need to do their jobs.
Qualification
DefensePhysical DemandsVisual acuity to read screensOccasional reaching
Required
7+ years in product marketing or go-to-market, with experience marketing physical, technically complex products.
Track record defining positioning and GTM for hardware across the full lifecycle: launch through scaled adoption.
Experience working directly with senior execs, product leaders, and technical teams, with the judgment and influence to drive decisions across those groups.
Willing to spend time where the vessels get built and tested. Shipyard and on-water time is part of the job.
Defense, aerospace, automotive, or another deeply technical industry background is a plus, not a requirement.
Physical Demands
Prolonged periods of sitting at a desk and working on a computer
Occasional standing and walking within the office
Manual dexterity to operate a computer keyboard, mouse, and other office equipment
Visual acuity to read screens, documents, and reports
Occasional reaching, bending, or stooping to access file drawers, cabinets, or office supplies
Lifting and carrying items up to 20 pounds occasionally (e.g., office supplies, packages)
Preferred
Defense, aerospace, automotive, or other technical industry background
