Headway Digital Marketing Channel Manager at Headway manages affiliate and creator/influencer programs to grow patient acquisition channels. Responsible for paid and organic listicle placements, sponsorships, and partner relationships.
Responsibilities
Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
Earn spots in organic listicles through outreach, PR, and strong publisher relationships
Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities
Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts
Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules
Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality
You’d be a great fit if...
Qualification
You own both scale and efficiencyComprehensive benefitsMedicalHeadway participates in E-VerifyA notice to Headway applicants
Required
You own both scale and efficiency, and you know how to grow volume while holding CAC
You understand incrementality and have clever ways to measure it in channels that are hard to measure
You're great at building relationships and keeping them strong over time with publishers, creators, and partners
You care about brand and know how to keep partners on brand while letting creators sound like themselves
Preferred
Comprehensive benefits:
Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
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