Email Marketing Specialist

Dallasfull time

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On Site

mid

$78k–$111k

H1B: no

Alliancedefendingfreedom Email Marketing Specialist at Alliance Defending Freedom responsible for building, running, and optimizing email programs on Salesforce Marketing Cloud. Manage technical execution including segmentation, dynamic content, automation, testing, and deliverability.

Responsibilities

Campaign Build and Deployment
Build, QA, and send email campaigns in Email Studio, including one-time sends, recurring sends, and triggered messages
Create and maintain templates, content blocks, and reusable dynamic content in Content Builder
Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling
Automation and Journeys
Design and build multi-step lifecycle programs in Journey Builder and Automation Studio (welcome series, donor nurture, re-engagement, reactivation, event follow-up), monitoring automations for errors and resolving failures quickly
Configure entry sources, decision splits, wait logic, and exit criteria
Data and Segmentation
Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud
Maintain list hygiene, data integrity, and consent/opt-out compliance
Testing and Optimization
Plan and execute A/B and multivariate tests on subject lines, content, send times, and audience

Qualification

Working knowledge of Email StudioExperience with segmentationClear written and verbal communicationFamiliarity with Google Analytics 4Experience with SSJSBachelor’s degree in marketingNonprofitAt Alliance Defending Freedom

Required

Salesforce Certified Marketing Cloud Email Specialist certification (active)
3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud
Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder
Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL
Experience with segmentation, dynamic content, and A/B testing
Solid understanding of email deliverability and compliance requirements
Strong attention to detail and a disciplined QA process
Clear written and verbal communication, with the ability to work across technical and non-technical teams

Preferred

Additional Salesforce certifications (Marketing Cloud Administrator, Consultant, Developer)
Experience integrating Marketing Cloud with Salesforce CRM, including Lead vs. Contact data structures
Experience migrating from another ESP or marketing automation platform (e.g., Pardot / Account Engagement)
Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools
Experience with SSJS, APIs, or Cloud Pages
Bachelor’s degree in marketing, communications, information systems, or equivalent experience
Nonprofit, fundraising, or donor-based email experience
At Alliance Defending Freedom, we offer competitive compensation and a comprehensive benefits package to support your well-being and growth. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

Benefits

Dental
401(k)
PTO
Life Insurance

Company

Alliancedefendingfreedom

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Source: greenhouse

Active within the past hour

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