Sr Manager, Market Research – Market Access & Patient Services (Oncology) at AbbVie · LumiJobs

Responsibilities

Key Accountabilities/Core Job Responsibilities:
Lead primary and secondary market research activities on a key oncology brand and/or launch indications that influence market access through fact-based analysis, customer insights and business knowledge. Co-develop with U.S. Market Access commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximize net sales for assigned brands. Deliver customer insights through market research, competitive simulation, and customer/environmental modeling to understand complex economic and clinical dynamics that drive payer access and shape brand demand. Demonstrate strong understanding of the U.S. healthcare landscape and key AbbVie therapeutic areas to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Market Access Sales and Marketing stakeholders. Align insights to Brand insight partners, that when integrated with HCP and Consumer insights, positively impacts brand decision making.
Key areas of functional scope include:
Leading the creative process for developing GPO, IDN, Specialty Pharmacy, Health Plan and PBM go-to-market strategies for launch brands across payer channels and conveying analytical narratives that describe the market environment influencing stakeholder negotiations.
Leading the delivery of brand specific market access insights and response to specific market access issues/ trends. Areas of depth include gross/net pricing, contracting strategy, value proposition development, implications of competitive launches on access, investigative analytics related to market events and competitive actions, strategies for payer formulary coverage and reimbursement, and identifying value drivers that guide clinical data development and value positioning.
Demonstrating a strong understanding of both primary/ secondary research methodologies and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, and leading custom research programs to deliver compelling learnings. Responsible for leading the development and communication to leadership of market access issues requiring a broad range of market access expertise as these brands commonly experience differing market access challenges.
Responsible for leading the communication of market access insights to leadership requiring a broad range of market access expertise as these brands commonly experience differing market access challenges.
Possessing a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
*Talent will be hired at a level commensurate with experience.
Bachelor’s degree
11 years of professional experience
7 years of related industry experience in market research

Sr Manager, Market Research – Market Access & Patient Services (Oncology)

Responsibilities

Qualification

Preferred

Benefits

Company

AbbVie

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