Industry & Experiential Marketing Lead, Ads at OpenAI · LumiJobs

Responsibilities

We are hiring an Industry & Experiential Marketing Lead to build OpenAI’s presence and relationships across the global advertising industry. You will shape how we engage industry organizations, and influential marketing leaders, creating programs and experiences that build understanding, trust, and demand for OpenAI’s advertising solutions.
Reporting to the Head of Global Large Advertiser Marketing, you will define our industry engagement strategy, develop strategic relationships, and lead our participation in the moments that matter most to the advertising community. Your remit will span industry partnerships, conferences, executive programs, experiential activations, and research and content developed with industry partners.
Define the global industry engagement strategy. Identify the organizations, communities, leaders, and moments that can most effectively advance advertiser understanding, credibility, and adoption.
Build strategic industry relationships. Lead relationships with advertising trade associations, professional communities, event organizers, and other industry partners; develop joint programs with clear value for OpenAI and the industry.
Own the advertising industry events portfolio. Prioritize conferences, sponsorships, speaking opportunities, and activations based on audience relevance, business objectives, and investment.
Create distinctive experiences. Develop executive gatherings, industry forums, roundtables, and other formats that bring OpenAI’s advertising story to life and deepen relationships with advertisers and agencies.
Lead program strategy and execution. Set objectives, audience strategy, programming, creative briefs, and engagement plans, partnering with the centralized Events & Experiences team on production and delivery.
Develop thought leadership partnerships. Collaborate with industry organizations and internal teams to identify research, insights, and content opportunities that address meaningful advertiser questions.
Shape executive participation. Partner with Communications and senior leaders on relevant speaking opportunities, session concepts, and preparation.
Connect engagement to commercial outcomes. Work with Sales and Vertical Marketing on customer participation, meeting programs, and follow-up that extend the value of each experience.
Build and lead the function. Manage external partners, and establish priorities, budgets, and ways of working.
You might thrive in this role if you have:

Industry & Experiential Marketing Lead, Ads

Responsibilities

Qualification

Required

Company

OpenAI

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