Responsibilities

Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets — and the distance between what the market thinks of Cardless and what we actually do is where growth either accelerates or stalls. This role exists to close that gap.
Cardless is hiring its first product marketing hire — a senior, hands-on PMM who will define how we talk about ourselves in the market and build the narrative our business team uses to land our newest customers. This is a hybrid role by design: you'll own brand narrative and positioning (including our website), have the freedom to start investing in blogging, social channels, and other forms of thought leadership, and you'll own our sales collateral (decks, one-pagers, case studies, battlecards). Those two things should come from the same person and the same story, especially at this stage.
We're a B2B2C business: we sell to enterprise partners (brands, banks, or programs), and those partners in turn put a card in front of their own consumers. You'll need to be comfortable positioning for both audiences — the enterprise buyer evaluating a platform, and the eventual cardholder experience that buyer is signing up for.
You won't be doing this alone on execution — we'll support you with contract design/web resources for production work — but you own the strategy, the words, and the through-line from website to sales deck.
Define Market Positioning
Define and continually sharpen how Cardless is positioned against competitors and alternatives (in-house programs, legacy processors, other co-brand platforms) — not a static one-pager, but a narrative you keep pressure-testing against the market.
Translate that positioning into language that works for two audiences at once: the enterprise partner evaluating a platform, and the consumer who eventually carries the card.
Track competitors and adjacent players — what they claim, what they actually ship, and where Cardless has a genuine edge — and keep leadership current on it.
Bring an outside-in view into internal roadmap conversations, grounded in what's actually resonating — or not — with partners and prospects.
Own the Website and Brand Narrative
Own content strategy, structure, and copy for cardless.com, keeping it current with new launches, partnerships, and proof points.
Direct design and engineering resources to execute changes — you set the narrative and the bar, you don't need to build the page yourself.

Founding Director, Product Marketing at Cardless · LumiJobs

Founding Director, Product Marketing

Responsibilities

Benefits

Company

Cardless

More roles at Cardless