Responsibilities

Act as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios, guiding brand strategy, product development, forecasting, entertainment planning, and marketing decisions.
Working with the Director, prioritize business questions and requests across audience, category, brand, entertainment, product, creative, and commercial needs.
Proactively develop and deliver insights agendas aligned to strategic brand goals, development gates, commercial milestones, and go-to-market planning.
Develop and coordinate many custom and standardized research programs, such as foundational consumer learning, audience segmentation, brand tracking, product and package testing, messaging and campaign testing, and purchase journey research. Present findings through research reports and offer strategic advice to brand and creation teams.
Provide strategic storytelling and presentations that scale up to senior levels, distilling complex consumer findings into clear, compelling narratives that drive confident business decisions.
Champion the adoption of AI-powered research and insights tools across the insights team. Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and storytelling. Help the team adopt new AI-enabled ways of working.
Model standards for quality and actionability in research plans and deliverables. Provide guidance and mentorship to junior team members. This role does not have direct people management responsibilities.
Confidently advocate for the consumer perspective and decisions based on insights. Share a clear, evidence-based point of view with collaborators, even when it challenges conventional thinking or the current direction.
What You'll Bring
At least 10 years of relevant experience, or equivalent demonstrated experience, in consumer insights or market research, ideally including several years working with children's or fan products, entertainment, and/or gaming.
Extensive knowledge in quantitative and qualitative insights techniques, such as segmentation, product testing, volumetrics, creative asset evaluation, and purchase journeys.
Outstanding skill in crafting engaging stories using data and insights, General Manager (GM)-level presentations.

Sr. Manager, Global Consumer Insights at Hasbro · LumiJobs

Sr. Manager, Global Consumer Insights

Responsibilities

Qualification

Required

Benefits

Company

Hasbro

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