OpenAI Portfolio Product Marketing Lead at OpenAI to define and scale global audience marketing strategy for SMBs. Lead content, customer stories, and integrated programs to drive ChatGPT Business subscriptions and growth.
Responsibilities
We are hiring a Portfolio Product Marketing Lead to define and scale OpenAI’s global audience marketing strategy for small and medium-sized businesses. This leader will own how business owners, decision-makers, and teams understand, evaluate, adopt, and grow with ChatGPT Business and OpenAI’s SMB B2B solutions.
This is a highly strategic and hands-on leadership role where you will shape clear, compelling narratives that show how AI helps SMBs solve everyday business challenges. You will build the content, customer stories, thought leadership, events, and integrated programs that drive ChatGPT Business subscriptions, team adoption, seat expansion, and long-term growth.
This role is ideally based in San Francisco, CA, with a hybrid schedule of three days per week in the office.
Own SMB audience strategy and positioning for ChatGPT Business and SMB B2B solutions, translating customer needs into differentiated messaging and clear reasons to adopt.
Lead thought leadership and content strategy, using practical education, demos, and customer stories to show how SMBs can put AI to work and achieve measurable results.
Develop go-to-market programs for priority SMB industries, equipping Sales, Partnerships, and Growth teams with tailored narratives, proof points, and enablement.
Partner with Growth and channel teams on integrated campaigns, lifecycle marketing, communities, and events that drive self-serve conversion, sales-assisted opportunities, retention, and expansion.
Partner with Product Marketing and Product teams to turn roadmap innovations into audience-relevant launches, customer education, and adoption programs.
Build and lead a high-performing team, establishing measurement frameworks to assess engagement, conversion, adoption, and revenue impact.
You Might Thrive in This Role If You:
Have 12+ years of experience in B2B marketing or go-to-market leadership, including building programs that drive SMB adoption and growth at a technology, SaaS, or AI company.
Understand how SMB owners and teams evaluate, buy, and adopt software—from resource constraints and proof of value to self-serve and sales-assisted buying journeys—and how AI can improve their everyday workflows.
Qualification
Required
12+ years of experience in B2B marketing or go-to-market leadership
