Canonical Storytelling and narrative lead manages content marketing team to develop and execute content strategy aligned with business goals, SEO, and brand. Responsible for content quality, consistency, and cross-functional collaboration.
Responsibilities
Develop and execute a content strategy that aligns with our business goals, SEO and brand.
Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
Ensure content quality, consistency and brand alignment in everything we produce.
Collaborate with our web and growth engineering teams to optimize content for search and AI engines, building on proven SEO or GEO expertise.
Supervise quarterly content planning sessions and work closely with content specialists, product management and marketing to optimize content plans.
Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
Qualification
Applied knowledge of GEO and SEOBachelor’s degree in marketingA problem solver
Required
At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead.
Proven experience creating authoritative and engaging content. Portfolio of written work required.
Applied knowledge of GEO and SEO, experience with relevant tools and SEO-driven content calendars.
Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
Bachelor’s degree in marketing, communications or a relevant discipline.
Someone who is passionate about technology and open source.
A problem solver: you don’t shy away from taking on challenges and see projects through to completion.
Attention to detail and appreciation for standards: you value quality and accuracy but can adapt quickly when the need arises.
