Bounce Senior Product Manager, Demand Growth at Bounce leads acquisition and conversion pods to grow demand efficiently. The role focuses on improving traffic quality and conversion performance through data-driven product initiatives.
Responsibilities
As the Senior Product Manager, Demand Growth at Bounce, you will own two critical pods within the Demand cluster:
Acquisition Pod — driving how users discover Bounce across SEO, AI discovery, paid marketing, and partnerships.
Conversion Pod (CRO) — optimizing the end-to-end booking funnel to maximize conversion, revenue, and user intent capture.
Your mission is simple: grow demand efficiently by improving both traffic quality and conversion performance.
You’ll translate Bounce’s growth strategy into data-driven product bets, partnering closely with engineering, design, data, SEO, and performance marketing. From landing page architecture and geospatial discovery experiences to checkout flows and experimentation frameworks, you’ll lead initiatives that directly drive GMV growth.
This is a high-impact role for a product manager who thrives at the intersection of growth, experimentation, and user behavior — someone equally excited about acquisition strategy and deep funnel optimization.
Where you come in
You own demand. From the first time someone hears about Bounce to the moment they pay.
That means three things:
Top-of-funnel strategy. Figure out where our next users come from then build and scale new channels.
Conversion rate optimization. You can spot where users experience friction, understand what’s causing it, and design solutions to remove it.
Work closely with teams across all key acquisition channels, including paid, SEO, organic, and CRM.
Qualification
You’re AI-nativeSharp on data and experimentationSystems thinkerYou’re pragmatic and outcome-drivenWhat you will actually doRun experiments
Required
You’re AI-native. You run analysis with LLMs and have used AI in a real job, not just for side projects.
Track record building compounding growth systems. Point to loops or platforms still delivering post-launch.
You prefer to stay hands-on as an individual contributor. We rely on an elite group of high performers rather than building large teams.
Sharp on data and experimentation: pick metrics, diagnose funnels, size bets, mix quant and qual to call what matters.
You’re comfortable owning full-funnel metrics, from traffic and activation to conversion and GMV.
Systems thinker. Sees how acquisition, conversion and retention tie together. Spots spikes vs compounding wins.
You’re pragmatic and outcome-driven. Comfortable operating autonomously while collaborating deeply across functions.
What you will actually do
Leverage AI heavily in every minute of your day.
Run experiments. A lot of them. You already know how to prioritize them, read the results, and kill the losers fast.
Build and scale new acquisition channels in your first year.
Lift relative booking conversion rate by 15% in your first year.
