Associate Director, Marketing Insights and Business Intelligence at AbbVie · LumiJobs

Responsibilities

The Associate Director will independently lead all aspects of project planning, such as coordination, setting time lines, gaining cross functional team alignment, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.
Serve as the APEX lead supporting Global Immunology Pipeline Assets, covering multiple disease states and assets including Gastroenterology, Rheumatology, Dermatology and new growth areas. Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
Enable and demonstrate leadership on the cross-functional business teams across assets and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
Develop and maintain working relationships with APEX cross functional team, US and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
Proactively identify analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
Incorporate commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
Provide insights to both current dynamics and future market evolution over the next 3-10 years to guide brand teams in the development of successful clinical programs and launch strategies for multiple indications.
Lead and participate in initiatives to improve the APEX data and analytics capabilities.
Ensure all APEX activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.
BA or BS degree required. Advanced degree (e.g. MBA, MA or MS, PhD) is preferred. Degree concentration in marketing research, marketing or social sciences. Statistical knowledge is a must.
Minimum of 10 years of relevant experience (or 8 years if have PhD or Masters) in marketing research or marketing consulting roles

Associate Director, Marketing Insights and Business Intelligence

Responsibilities

Benefits

Company

AbbVie

More roles at AbbVie