Senior Lifecycle Programs Strategist at Huntress · LumiJobs

Responsibilities

You own the lifecycle operating model for customer and partner growth, turning signals into plays that improve cross-sell performance, recover closed-lost opportunities, and identify where automation can change how the work gets done. On the Demand Integration team within Revenue Operations, you set priorities, make tradeoffs, and turn ambiguous opportunities into clear paths from marketing handoff through CAM execution. You shape the requirements, operating rhythms, and success measures that keep teams aligned, while the Customer Campaigns and Product Marketing teams own broader campaign strategy, content, and channel plans.
You are Give a $h*t in the way you identify gaps, take ownership of the operating model, and make the motion work instead of sending another one-off list to the field. You are Outcome-Obsessed about the measurable impact of lifecycle programs, from qualified expansion opportunities to recovered pipeline and efficient rep follow-up. Perfect Imperfection shows up in how you use data and feedback to make informed tradeoffs, improve the system, and raise the quality of each iteration. You lead through influence by building stakeholder buy-in, incorporating feedback from CAMs and partner teams, and keeping cross-functional decisions moving.
Set and own the lifecycle operating model for customers and partners from marketing handoff through Account Management (CAM) execution, securing stakeholder buy-in, incorporating feedback from customer-facing teams, and aligning cross-functional priorities to improve expansion outcomes.
Identify, prioritize, and lead high-value automation opportunities across lifecycle execution by diagnosing process gaps, defining requirements, aligning stakeholders, and implementing scalable workflows, routing, and handoffs across go-to-market platforms.
Own the strategy and execution of re-engagement plays for delayed, stalled, and closed-lost cross-sell and expansion opportunities by defining recovery hypotheses, eligibility criteria, audience logic, sequence structure, automation, rep handoff, and measures of recovered pipeline and rep follow-through.
Establish the handoff experience for Account Management and other customer-facing roles so reps know who to engage, why the opportunity is relevant, and what action is expected, then improve the supporting follow-up based on field feedback and results.
Apply consent, opt-in and opt-out, suppression, contact governance, and other communication requirements while coordinating timing to reduce conflicting or excessive outreach.
Use approved AI tools to work faster on research, documentation, analysis, and workflow preparation while applying sound judgment and validating outputs before execution.
Establish the measurement framework for lifecycle performance, including engagement, rep follow-through, conversion, recovered pipeline, and influenced pipeline, then use the findings to set priorities and improve the operating model.
What You Bring to the Team:
You have experience shaping lifecycle strategy and operating models while staying close enough to the systems to build or improve sequences, workflows, routing, and automation.
You have experience designing targeted lifecycle motions across marketing automation, email, CRM, and sales engagement platforms, including the audience segmentation required to support them.

Senior Lifecycle Programs Strategist

Responsibilities

Benefits

Company

Huntress

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