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G2Posted Nov 5, 2026
Partner Product Marketing Manager
Remote (US)full timeRemotemid$135k–$155kH1B: no
G2 The Partner Product Marketing Manager at G2 crafts narratives for partnerships and Buyer Intent products, translating complex integrations into clear value propositions. This role collaborates with Product, Sales, and Partnerships to drive partner adoption.
Responsibilities
- The Partner Product Marketing Manager crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement. Partnering closely with Product, Sales, and Partnerships, this role aligns market insights with product strategy to drive partner adoption and remove usage barriers.
- The Partner Product Marketing Manager works closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story. The role helps define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.
- This role is focused on our partners, along with our Buyer Intent product line. G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners, are a growing way to put G2 buyer intent data in front of buyers inside the tools they already use. The Partner Product Marketing Manager owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings. This role also represents the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.
- Partner go-to-market Strategy:
- Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.
- Own messaging strategy and enablement readiness for partner-related feature launches, and identify the core narrative, proof points, and sales materials required. Partner with the partner marketer on the marketing launch plan and with Product and Partnerships on offering readiness.
Qualification
5+ years in product marketingStrong writing skillsFamiliarity with buyer intent dataExperience in a data-licensingExperience creating interactive demos
Required
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.
- Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
- Strong writing skills, with the ability to create clear, persuasive content for external partner audiences as well as internal teams.
Company
Source: ashby
Active within the past hour
Remote-friendly