Principal, Customer Education GTM

US-IL-Chicago-MSOfull timeOn Site

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senior

$150k–$196k

H1B: yes

Snowflake Principal, Customer Education GTM at Snowflake leads the go-to-market strategy for the customer education portfolio, focusing on scaling the On Demand learning channel. This role orchestrates cross-functional teams to drive measurable customer activation outcomes.

Responsibilities

Own the end-to-end GTM strategy for Snowflake's education portfolio
Define positioning, packaging, and channel strategy for On Demand learning
Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
Own the measurement framework: education → product adoption → consumption → retention
Serve as the "voice of market" for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
Build the business case for scaling the education GTM function over time

Qualification

8+ years in product marketingBonusWhy This Role Is DifferentYour leverage comes from influenceExperience with Snowflake specifically

Required

8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
Demonstrated ability to build and execute GTM strategy for digital/self-service products
Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
Data-driven mindset with experience building measurement frameworks and ROI models
Experience working with or across partner ecosystems, community programs, or developer relations
Exceptional written and verbal communication — you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
Comfort with ambiguity — this is a new function and you'll be defining the playbook from scratch
Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically
Why This Role Is Different
You're not joining an established PMM team — you're creating a new GTM function for an education business with massive untapped potential
Your leverage comes from influence, not headcount — you'll work across six ecosystem partners and the entire field org
You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows