Sereact Product Marketing Manager at Sereact responsible for defining positioning and messaging for North American markets. Leads product launches, content development, and sales support to shape buyer perception of physical AI technology.
Responsibilities
Define and own Sereact's positioning and messaging framework for products, use cases, and buyer personas
Develop buyer-specific messaging for operations, engineering, and executive buyers
Gather input from customers, internal teams, and the field to inform positioning and go-to-market plans
Lead product launches end to end including positioning, pricing input, sales enablement, campaigns, and press
Build a library of case studies, videos, and product collateral
Plan and create content for each stage of the buying process including whitepapers, solution briefs, videos, webinars, and blog posts
Track competitors, alternative approaches, and market trends to create positioning, battle cards, and objection handling
Run win/loss analysis with Sales and manage analyst relations
Create pitch decks, one-pagers, case studies, explainer videos, and ROI tools for Sales
Design demo narratives and support key deals and customer meetings with live and recorded demos
Train customer-facing teams on new products, messaging, and competitive positioning
Shape live robot demos at trade shows and industry events with Product and Engineering
Qualification
Education and Experience5+ years in B2B product marketingBackground in roboticsDegree in BusinessStrong writingAnalytical mindsetFluent English
Required
Education and Experience
5+ years in B2B product marketing, ideally with technical or enterprise products.
Background in robotics, industrial automation, logistics or AI; experience with buyers in warehouse or manufacturing operations is a strong plus.
Degree in Business, Marketing, Engineering or a related field, or equivalent practical experience.
Proven ability to build clear positioning for technical products and competitive strategy that change how deals are won.
Strong writing, storytelling and presentation skills, and comfortable in front of customers and in live demos.
Able to learn complex technical products quickly and explain them clearly to different buyers.
Comfortable working with AI-native tools.
Analytical mindset, comfortable using data to measure impact on pipeline and win rates.
Experience building a new product category is a plus.
Fluent English; German is a plus.
Willingness to travel for customer visits, trade shows and occasional trips to our Germany HQ.
