Twitch Senior Manager, Global Creator Programs at Twitch to own execution of global scaled creator activation and retention programs. Manage community leads and cross-functional teams to meet membership and retention targets.
Responsibilities
The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.
Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
Develop and execute regional go-to-market plans to drive program membership and creator activation
Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data
Qualification
6+ years in program managementStrong operational skillsA data-driven mindsetA Twitch enthusiast
Required
6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
A track record of building and scaling programs from early stage to thousands of participants
Experience working across distributed teams, including contractors or vendor relationships across multiple regions
Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs
