Responsibilities

As Director of Sales (internally, we call this role our Head of Revenue), you’ll lead our phone-sales function and coordinate revenue improvement across reservations, digital booking, rebooking, referrals, and guest enhancements.
This is a working leadership role. You’ll review sales conversations, coach the team, improve follow-up, investigate missed opportunities, and turn performance data into action. You’ll also partner with Marketing, Guest Experience, Operations, Finance, and Technology to improve how revenue is generated and measured.
You don’t need to have held a Director of Sales or Head of Revenue title. You do need a demonstrated record of leading a sales team, improving results, and building repeatable processes that extend beyond your own selling ability.
Sales leadership: Lead, coach, and develop the phone-sales team, strengthening call quality, lead response, follow-up, conversion, and individual accountability.
Lead conversion: Improve inbound and outbound sales workflows, including inquiry recovery, database reactivation, and missed-opportunity follow-up.
Revenue planning: Build and execute a prioritized revenue plan with clear owners, milestones, resource needs, and measurable outcomes.
Guest lifecycle growth: Partner with guest-facing teams to improve repeat bookings, referrals, upgrades, spa bookings, and experience purchases.
Commercial visibility: Maintain reliable reporting and forecasts by revenue stream, identifying performance gaps and corrective actions.
Profitable growth: Evaluate acquisition costs, selling costs, discounting, and contribution, not just top-line bookings.
Cross-functional execution: Coordinate commercial initiatives with department leaders, resolve dependencies, and escalate decisions that require leadership support.
Systems improvement: Partner with Technology and Marketing on CRM workflows, attribution, automation, and booking-funnel improvements.
You’ll own the commercial performance framework and directly lead sales. Department leaders will retain responsibility for their teams’ operational delivery.

Director of Sales at Bolt Farm · LumiJobs

Director of Sales

Responsibilities

Qualification

Required

Preferred

Company

Bolt Farm

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