Glossier Senior Brand Consultant at Glossier to accelerate brand cultural relevance and PR initiatives. Responsible for developing cultural amplification strategies and building creator ecosystems.
Responsibilities
Glossier is seeking a senior brand consultant to help accelerate the brand's cultural & PR relevance, creator ecosystem, and breakthrough marketing initiatives during a pivotal period of growth and evolution.
This is not a traditional influencer marketing or PR role. We are looking for a strategic, creatively minded marketer with exceptional cultural instincts, deep relationships across creators, talent, and emerging cultural communities, and a track record of turning ambitious brand ideas into meaningful cultural moments.
Working closely with the CMO and cross-functional marketing leadership, this person will bring an outside-in perspective, fresh thinking, and an entrepreneurial approach to building brand heat, relevance, and advocacy.
The immediate focus will be an upcoming launch, alongside longer-term brand-first opportunities.
Key Areas of Focus
Develop and help activate an earned-first cultural amplification strategy that extends the launch beyond traditional product marketing.
Identify unexpected creators, talent, cultural partners, and communities that can bring the campaign to life in distinctive ways.
Originate high-impact brand moments, partnerships, and activations designed to drive conversation, organic advocacy, and cultural relevance.
Lead press strategy in partnership with external agency partners
Collaborate with Brand Marketing, Influencer, PR, Social, and Creative teams to integrate opportunities into the broader launch plan.
Creator & Cultural Ecosystem
Help build Glossier's approach to creators and influencers beyond transactional partnerships toward meaningful, sustained brand relationships.
