Illumio Senior Marketing Operations Specialist at Illumio owns marketing analytics and reporting to connect marketing efforts to pipeline and revenue. This role manages marketing data architecture and provides actionable insights to stakeholders.
Responsibilities
Own the design, creation, and management of standardized reports, dashboards, and KPIs for marketing and the lead-to-opportunity funnel.
Visually represent results and deliver actionable insights and data-driven recommendations to marketing and sales stakeholders on a regular cadence.
Own funnel, campaign attribution, and digital source tracking analytics, driving improvements in performance and connecting marketing activity to pipeline, bookings, and forecast.
Manage and facilitate the lead-to-opportunity process in partnership with Marketing Operations, Sales, and Channel teams.
Manage, troubleshoot, and enhance the marketing data architecture to ensure lead quality and data quality within Salesforce.com and connected marketing systems.
Audit and maintain processes and data definitions to ensure the accuracy and integrity of marketing and pipeline data.
Maintain data taxonomies, data definitions, and SLAs for user reference, along with documentation on processes, policies, and relevant training materials.
Be the marketing data champion, collaborating with Marketing Operations, Sales Operations, and Business Applications (IT) to optimize the data architecture across the full MarTech and sales tech stack.
Lead cross-functional analyses and task forces that use data to drive improvements across the company and increase overall revenue growth.
Deliver recommendations that increase efficiency across acquisition and retention marketing channels and inform pipeline planning.
Support marketing and sales leaders with QBR, planning, and executive reporting needs.
Partner with report users to understand their data needs, and respond to ad hoc requests for reports, analysis, and process support.
