Directive Account Director, Client Strategy at Directive responsible for managing strategic client relationships and driving retention and expansion. Own cross-channel strategy and commercial portfolio economics for high-value clients.
Responsibilities
Own Strategic Client Relationships: Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value.
Drive Retention & Expansion: Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance.
Architect Cross-Channel Strategy: Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting.
Commercial Ownership: Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations.
Lead QBRs & Executive Storytelling: Translate performance data into clear business narratives that connect marketing execution to revenue impact.
Cross-Functional Leadership: Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence.
Risk & Escalation Management: Proactively identify client risks and mitigate issues before escalation to executive leadership.
Team Leadership: Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.
Success Metrics (KPIs)
Net Revenue Retention (NRR)
Customer Satisfaction (CSAT)
Qualification
Experience & BackgroundProven experience owning renewalsStrong fluency across Paid MediaExperience partnering with VP-Driven to stay ahead of industry trendsCore CompetenciesExecutive CommunicationCommercial AcumenStrategic OperatorCross-Functional LeadershipGrowth Mindset
Required
Experience & Background
7–12 years of experience in agency or client services roles, with significant exposure to B2B SaaS or technology clients.
Proven experience owning renewals, upsell, and cross-sell motions across a $2M+ portfolio.
Strong fluency across Paid Media, SEO/Content, CRO, Creative, and RevOps, with the ability to connect execution to business outcomes.
Experience partnering with VP-, CMO-, and CRO-level client stakeholders.
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Core Competencies
Executive Communication: Clear, confident communicator who can translate performance into business impact.
Commercial Acumen: Comfortable owning forecasts, margins, scope, and renewal economics.
Strategic Operator: Able to set direction while maintaining operational discipline.
Cross-Functional Leadership: Influences without direct authority and aligns diverse teams around shared goals.
Growth Mindset: Continuously seeks better ways to drive client and portfolio performance.
