Director, Analytics

Required

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required
• Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
• Ability to identify business challenges and applying analytics-led strategies to address them.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
• Comfortable working in ambiguous situations
• Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
• The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.