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FanaticsfbgPosted Nov 5, 2026
Director, Marketing Investment + Effectiveness (Remote)
New Yorkfull timeRemotesenior$189k–$235kH1B: no
Fanaticsfbg Director, Marketing Investment + Effectiveness at Fanaticsfbg focused on optimizing marketing spend and effectiveness across Fanatics Commerce, Collectibles, and Betting & Gaming. Role involves managing marketing investment strategies to maximize fan engagement and revenue.
Responsibilities
- Lead the FES marketing budget with Finance: total envelope, annual plan, quarterly phasing and the reforecast cycle.
- Own the FES investment plan presented to the SVP and executive team: how much we spend, the brand versus performance split, the expected return on each, and the risks.
- Set the brand and performance envelopes, and the return guardrails each must meet (e.g. blended CAC and payback for performance; reach, awareness and demand for brand).
- Decide in-year moves between brand and performance, using portfolio-level response curves and marginal rather than average return.
- Own the marketing mix model (in-house or vendor): design, calibration with experiments and falsification checks, as the single source of truth for the incremental return of brand and performance spend.
- Own the FES test agenda and governance: incrementality tests prioritized by budget at stake, pre-registration, power and sample size, no early looks before the registered read, decision rules (scale, hold, cut) and a shared log of results. Test cells are designed with the teams that run the media.
- Set FES metric standards (blended versus paid CAC, value windows, denominators) so the investment plan, the scorecard and team reporting all use the same reconciled numbers.
Company
Fanaticsfbg
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Active within the past hour
Remote-friendly