Apply on Employer SiteApply Now
FanaticsfbgPosted Nov 5, 2026
Senior Manager, Performance Creative Strategy – Fanatics Markets (Remote 6-Month Contract)
New YorkcontractRemoteseniorH1B: no
Fanaticsfbg Senior Manager, Performance Creative Strategy at Fanaticsfbg responsible for shaping strategic priorities and audience insights for Fanatics Markets performance creative. Manage testing agenda and creative briefs to optimize acquisition, engagement, and retention.
Responsibilities
- Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
- Build and maintain the Markets creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
- Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team, including messaging territories, hook hypotheses, angles and iteration briefs.
- Own the Markets testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
- Run a high-velocity testing program across hooks, openers, formats, offers and creators, improving hit rate and speed to learning.
- Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
- Write concise test readouts and maintain a living library of what works for Markets audiences, shared with the OSB team so learnings travel across both products.
- Identify performance territories, audience tensions and messaging opportunities to support creative briefs.
Company
Fanaticsfbg
View company pageSource: greenhouse
Active within the past hour
Remote-friendly