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FanaticsfbgPosted Nov 4, 2026
Director, Social Growth - Fanatics Sports
New Yorkfull timeOn Sitesenior$166k–$230kH1B: no
Fanaticsfbg The Director, Social Growth owns the flywheel connecting creator and organic content to paid amplification for Fanatics Sports & Casino. This role manages the creator program, clipping/production pipeline, and boosting layer to scale content performance backed by measurement.
Responsibilities
- Own the end-to-end flywheel: organic and creator content performance feeds boosting decisions, and boosting data feeds back into what gets produced next
- Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content already showing organic traction
- Set and manage the paid boosting budget, forecasting spend against content calendar and moment-driven opportunities
- Own production of clipped and UGC-style creative: sourcing, cutting, and packaging long-form and creator content into distributable short-form assets
- Set the clipping pipeline and production standards (turnaround time, format specs) to keep pace with real-time content opportunities
- Own UGC creative production end to end: briefs, sourcing, and quality standards for user-generated and creator-style content
- Own the creator roster architecture across different tiers, mapped to Fanatics Sports & Casino and Fanatics App brand mandates
- Set the threshold and criteria for which creator and clipped content qualifies for paid amplification support
Qualification
Manage the Senior ManagerFluency in measurement and analyticsDirect people management experience
Required
- Report media efficiency in CPM terms against category benchmarks and bring the same rigor to clipping and UGC output (volume, velocity, and performance by format)
- Manage the Senior Manager, Content Amplification as a direct report, setting quarterly flywheel priorities
- Partner with Programming on which moments warrant proactive clipping, boosting, or creator activation
- Coordinate with Platform Strategy and Content Lead to keep flywheel output aligned with platform-specific formats and brand voice
- 8-10 years across creator/influencer marketing, paid social, or performance-driven content growth, ideally in sports, betting, gaming, or a comparably fast-moving category
Company
Fanaticsfbg
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