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FanaticsfbgPosted Nov 4, 2026
Principal Product Manager — Growth, Social & Community
New Yorkfull timeOn Sitesenior$200k–$230kH1B: no
Fanaticsfbg Principal Product Manager — Growth, Social & Community at Fanaticsfbg leads the social and community layer of the connected fan ecosystem. Owns social end to end including thesis, roadmap, mechanics, growth numbers, and gamification.
Responsibilities
- Fanatics is building a connected ecosystem where fans can move across Betting & Gaming, Collectibles, Live, FanApp and more, powered by a single identity, a shared loyalty system, and common product experiences.
- We are looking for a senior product leader to build the social and community layer of that ecosystem. This is a growth job. One fan meets us across our products and is alone in all of them. We pay to acquire them four times and we work to keep them four times. The room to grow inside what we already own is bigger than anything more media spend or an additional vertical would get us.
- Social is how we connect it. Fandom is a group activity and our products treat it as a solo one. Profiles, friends, groups, sharing, competition and status are the mechanics that bring acquisition cost down, carry a fan from one product into the next, and give people a reason to come back that isn't another push notification.
- The other half of it is knowing who the fan is. We know who someone roots for, what they collect, what they've sat through as a fan. That turns a cross-sell into recognition, and it lets us answer a moment in one product with something real from another. It's a network of fans who are known and connected to each other organically.
- Why This Role Matters
- Today our products are social in name only. Fans arrive alone, play alone, and leave without having met anyone. Every vertical acquires and retains its own users, discovery runs on merchandising slots rather than on what a fan's friends are doing, and identity mostly resets at every front door a user enters here. The result is separate funnels where there should be one network.
Benefits
- Vision
Company
Fanaticsfbg
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