Senior Director, Content & Social

New Yorkfull timeOn Site

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senior

$210k–$260k

H1B: no

Fanaticsfbg Senior Director, Content & Social at Fanatics Betting & Gaming leads content production, creator partnerships, community channels, and paid amplification. This role owns strategy, measurement, and competitive benchmarking for content and social performance.

Responsibilities

Own the scoreboard: connect content/social performance (reach, non-follower reach, engagement) to unaided awareness and be fluent enough in both content and commercial metrics to defend that investment
Build and maintain competitive benchmarking (share of voice, response time, engagement on comparable content) against the fastest-moving players in our space
Manage a mix of FTEs and agency partners - know when to build in-house vs. buy.
Build the business case for incremental investment (staff, production, paid media, talent) using content and commercial metrics side by side. You should be as comfortable defending a budget ask to a CFO-minded stakeholder as you are giving creative notes
Manage an annual portfolio across production, talent, paid boosting, and staffing
Scale original content output with a defined static/video mix) without sacrificing quality or brand distinctiveness
Build repeatable, sustained formats (not one-offs) grounded in customer psychology and use our core differentiators as recurring proof points where applicable
Run a volume-based creator program alongside our signature talent partnerships, sourcing and vetting creators for fit, risk, and commercial upside
Own the function end to end: briefs, approvals, agency management, and roster development

Qualification

10+ years in social/content leadershipFluency in both content metrics (reachFluency in X

Required

Build and run the real-time response playbook across platforms
Build a programmatic publishing + paid amplification engine triggered by performance thresholds
10+ years in social/content leadership, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category (streaming news, culture media, or a "newsroom-speed" digital brand).
A track record of building or scaling a content/social org from a small existing team into a larger, structured operation
Fluency in both content metrics (reach, engagement, non-follower reach, share of voice) and commercial outcomes (handle, awareness, LTV) and the ability to translate between the two for executive audiences
Fluency in X, Discord, and reddit as discourse platforms
Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
A point of view on sports + cultural discourse sufficient to hire and direct a team that can operate credibly in both dimensions
Direct people management experience - this role builds and leads a team of 10+ across FTEs and agency/contractor partners.

Company

Fanaticsfbg

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Source: greenhouse

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Senior Director, Content & Social at Fanaticsfbg · LumiJobs