Social Media Marketing Manager

The Opportunity Build and grow the voice of Homecare Homebase (HCHB) on social media. As Social Media Marketing Manager, you'll own the strategy, execution and ongoing optimization of HCHB's social media marketing program, managing our organic presence across LinkedIn, Meta, YouTube and other relevant channels. You'll be responsible for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement. Reporting to the Director of Digital Marketing, you'll work cross-functionally to connect social media to broader brand, content, demand generation, product marketing and event initiatives. You'll use HubSpot, platform analytics and other measurement tools to evaluate performance, identify opportunities and turn social activity into actionable marketing insights. This is a hands-on, manager-level individual-contributor role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB's digital presence, engaging priority audiences and continually improving the effectiveness of social media within our B2B marketing strategy. Hybrid: This hybrid role is based in Dallas, Texas. What You’ll Do • Own social strategy and execution. Develop and execute HCHB's organic social strategy, with a focus on increasing presence, reach and meaningful engagement across LinkedIn, Meta and YouTube. • Create and publish content. Build and manage the social calendar and personally develop, edit, schedule and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories and event content. • Integrate social into marketing campaigns. Partner with demand generation, content, product marketing, communications, creative and events to integrate social into campaigns, product initiatives, webinars, thought leadership and other marketing programs. • Activate events and trade shows. Develop and execute pre-event, live and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars and customer events. • Lead employee advocacy. Build programs that help employees, executives and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations. • Engage and listen. Actively manage community engagement, social listening and relevant industry conversations while monitoring competitors, trends and emerging opportunities. • Measure marketing impact. Use HubSpot, social platform analytics, UTM tracking, Google Analytics and other tools to evaluate performance across content, campaigns, traffic, audience engagement and available attribution. • Optimize performance. Build regular reporting that goes beyond activity metrics to explain what is working, what isn't and what HCHB should do next. Use insights, testing and performance data to continuously improve the program. What You’ll Bring Required Qualifications • 5–7+ years of B2B social media or digital marketing experience, including significant hands-on ownership of B2B social programs. • Demonstrated ability to take social programs from strategy through execution, rather than strategy or oversight alone. • Strong LinkedIn expertise, including B2B content, executive thought leadership, employee advocacy and community engagement. • Experience managing LinkedIn, Facebook/Instagram and YouTube programs. • Excellent B2B writing, editing and storytelling skills with the ability to translate complex topics into clear, engaging social content. • Experience creating social graphics and short-form video content, with proficiency in Canva. • Experience integrating social with broader marketing campaigns, events, webinars, trade shows, product initiatives and content programs. • Hands-on experience with HubSpot, including campaign tracking, contact engagement, dashboards, reporting, lifecycle data and available attribution. • Strong analytical skills and experience translating performance data into actionable recommendations. • Experience with social management and analytics platforms. • Working knowledge of Google Analytics, UTM tracking, digital campaign measurement and marketing attribution. • Strong project management skills and the ability to collaborate across teams while independently driving execution. • Portfolio or work samples demonstrating hands-on social content, campaigns, creative and/or video execution. Preferred Qualifications • B2B healthcare, health tech, SaaS or regulated-industry experience. • Adobe Creative Suite or Adobe Express experience. Expected Operating Mindset You operate as both a strategic marketer and a hands-on executor, moving comfortably from planning to content creation, publishing, engagement, measurement and optimization without losing sight of broader marketing priorities. You bring a test-and-learn mindset, using HubSpot, platform analytics and campaign performance data to make informed decisions and continually improve results. You're proactive in identifying opportunities, responsive to industry conversations and disciplined in connecting social activity to meaningful marketing outcomes. You're also a strong cross-functional partner with sound judgment, comfortable collaborating with executives, subject matter experts, content, demand generation, product marketing, events, creative and marketing operations while maintaining a consistent HCHB brand voice and ensuring content is accurate, relevant and appropriate for a B2B healthcare audience. Additional Information Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship. What You Can Expect From Us We don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits and professional development opportunities are a few of the many reasons Homecare Homebase is a great place to build your career. • Meaningful work. Make a difference in the lives of clinicians and home-based care teams—and ultimately the patients they serve. • Leaders who care. Work in a culture where leaders value, support and invest in their people. • Flexibility. We value work-life balance and offer career opportunities designed to support life’s changing demands. • A company that gives back. Each year, Homecare Homebase supports charitable initiatives that align with our mission of empowering exceptional care and helping others in need. Sound like a good fit? We’d love to hear from you.