Self-serve is a new business line at Higharc, and we’re placing bets in two parallel tracks, product and GTM. You’ll own the GTM experiment loop end to end. That means taking ideas from hypothesis to live test to a kill-or-scale decision fast.

You’ll build the landing pages, tooling, tracking, and automation each experiment needs, then judge the results with a sharp analytical eye. When something starts to feel magical, we shut down the weaker experiments and point more of the team at what’s working.

You’ll work closely with the Applications team and marketing, and both should see you as the fastest way to test an idea. The team works most often out of our Durham and NYC hubs.

Design and run rapid growth and PLG experiments across acquisition, activation, and conversion in the self-serve funnel

Build the landing pages, tooling, tracking, and automation needed to get each test live

Instrument the self-serve funnel well enough to see where people drop off and why

Interpret results and make fast kill-or-scale calls

Document and share experiment results so the team builds real signal over time

Move people and effort behind the experiments that work

Partner closely with the Applications team and marketing to turn ideas into live tests quickly and iteratively

Growth Lead

Responsibilities

Qualification

Required

Benefits

Company

Higharc

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